Videos

Building Better Banner Ads

(Online Dating Advertising) When you do banner advertising, the design and execution of your ad is vital. But so is the way you run it. In the video below banner ad expert Mike Blinder shares some tips on creating a better banner ad campaign. One of the tips is to switch out your banners virtually weekly, while keeping your branding the same (i.e. on a skyscraper ad you change the top part, but not the branded bottom part). This helps prevent ad blindness on the part of the user while maintaining your message. All of our Ad Packages allow for banner switchouts during campaigns. Simply send a new ad and your old one is replaced. You can do this up to four times a month. Here’s Mike Blinder with some additional tips:

Apple Takes Banner Ads to the Next Level

(Online Dating Advertising) For well over a year, Apple, one of the kings of the advertising world, has been using advanced banner advertising techniques in order to create interest in its products while effectively presenting the same branding messages across multiple platforms (i.e. TV and the Internet). Here’s an example of their banner ad campaign with Wired magazine:

And here’s another one from a banner ad campaign Apple ran on CNN:

And another one that ran on CNN:

And still another from CNN:

Apple has always been known for “thinking outside of the box” and they’ve shown that with how they’ve used technologically advanced banner ad campaigns to get their message out. And more importantly, the branding ties in with their other advertising venues to create a seamless message across multiple platforms.