Building Better Banner Ads

(Online Dating Advertising) When you do banner advertising, the design and execution of your ad is vital. But so is the way you run it. In the video below banner ad expert Mike Blinder shares some tips on creating a better banner ad campaign. One of the tips is to switch out your banners virtually weekly, while keeping your branding the same (i.e. on a skyscraper ad you change the top part, but not the branded bottom part). This helps prevent ad blindness on the part of the user while maintaining your message.

Here’s Mike Blinder on building better banner ads:

Mike Blinder on Building Better Online Banner Ads- Digital Advertising Sales Training

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