Online Dating Advertising |
Online Dating Advertising |
| Online Dating Advertising is a resource of ad space available within the online dating industry. Simply look at the various ad offerings and if one interests you, book it! If you have ad space to offer, you can offer it here too. |
View ad packages by clicking here.
| 1) Find an Ad Package that meets your needs. 2) Email the Contact person (Select How to Order tab on Ad Package page) and request the available add package and include the URL of the site you want to advertise. 3) If your site is approved for advertising (i.e. it is "family friendly"), you will be emailed payment instructions and once your payment and ads are received, your campaign to reach singles and online daters begins! |
If you are an advertiser looking for places to advertise your online dating product or service, then visit our Ad Packages page to see what advertising packages are currently available. Follow the instructions on the page to book the ad space.
If you are the Webmaster of an online dating related Website that has ad space available, then you can advertise that ad space here and increase the chances of booking that space!
If you run an online dating directory, then you can get your directory listed in our Dating Directories section along with links to your Submit Page and Advertising Page.
According to Nielsen, from January 2007 through October 2007 there was $379 million spent promoting online dating services. The leader of the pack was Match.com, which spent $145.5 million. In the #2 slot was eHarmony, which spent $88.1 million. No other service spent more than $32 million.
The preferred venue for advertising was the Internet. Second was cable television and third was network television.
Tip #1: Focus on Your Target Audience
Many companies throw a lot of ads into cyberspace or television and hope that they reach some of their audience. However, ad dollars are much better spent when the advertisements and ad space both reach a highly targeted audience. Make sure the Websites you choose to advertise on are highly targeted to the audience you are trying to reach.
Tip #2: Remember the Value of Branding
Many companies spend millions of dollars every year developing, refining, and imprinting their brand upon the minds of potential consumers. Develop an effective message and incorporate that message into all aspects of your advertising.
Tip #3: Conduct Focus Groups
Today's online medium makes it easier than ever for growing services to tap into the minds of potential consumers. Take this opportunity to develop a focus group that you can interact with in an online meeting environment in order to help perfect your message and the delivery of that message.
Tip #4: Create a Unique Selling Point then Push It
The online dating marketplace is over saturated with online dating services. According to Online Dating Magazine, 99%% of new online dating services will fail. In order for you to stand out you need to offer something other online dating services don't, then promote that unique selling point in all of your advertising. For example, one online dating service offers refunds (you don't see that much in this market). Another conducts background checks on all new members. What is your unique selling point? Don't open your service or advertise it until you have one.
Tip #5: Test Banners and Test Landing Pages
You should never just create a banner or landing page then operate all of your campaigns without first testing them. You want banners (and text messages) that will produce clicks. Then you want landing pages that will produce results. Run tests with different banners and different landing pages then highlight those that do the best then created larger campaigns.
Tip #6: Grow Your Marketing Budget
The two biggest online dating services in the United States are Match.com and eHarmony. Interestingly enough, they are also the two biggest ad spenders (click the Advertising News tab for details). Make sure a portion of any income or funding you get goes to advertising. Then plan appropriately for spending. Don't simply spend your monthly budget every month. Focus the bulk of your money on particular months that attract more online daters - like October, November, January, and February.
Tip #7: Capitalize on Profitable Markets
Run your banner on several Websites for one month. Make sure each is coded so that you can track how many clicks and members you get as a result. Now take the three best performing sites and create long-term campaigns with them.
Note: This article and tips are copyright by Online Dating Advertising and may not be reused, rewritten, or republished.
In order to maximize your effectiveness within the online dating industry, it's vital to have knowledge of what is happening.
The Online Dating Industry Journal is updated every single day of the year with the latest online dating industry news. This includes news related to advertising, law, finance, and new services. There is also professional commentary and advice for improving and growing your business.
By subscribing (for free) to the newsletter, you can get daily updates in your email box. Simply enter your email address below, click Subscribe Me, then follow the directions on the page that opens: